- A planned arrangement of visual elements
- unity
- harmony
- simplicity
- emphasis
- focal point
- scale
- proportion
- balance
- rhythm
- line
- shape/volume
- texture
- illusion of space
- illusion of time
- color
- visual space
- problem solving & communication
- nature
- art history
- culture
3D Design:
- length
- breadth
- depth
- up & down
- side / side
- close & far away
- surface treatment
- serial planes
- interior relationships
- exterior relationships
- additive qualities
- subtractive qualities
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